The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Marketing Focus: the shift from treatment to prevention

Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene Dr Graham Leask and Stewart Adkins...

Marketing Focus: helping modern marketeers to thrive

PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...

MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Latest articles

clinical use of dimethyl fumarate for plaque psoriasis

Expert consensus on dimethyl fumarate for plaque psoriasis

The first European expert consensus on clinical use of dimethyl fumarate for plaque psoriasis has been published.  The Journal of the European Academy of Dermatology...
A coalition of UK health experts is calling on the Government to protect patients in future UK-EU relationship.

Health coalitions calls for patient protection post-Brexit

A UK coalition of pharma, NHS and biotech bodies says that Brexit negotiators have a responsibility to make patient safety and public health central...
Image of a heart and medical equipment to show using data to reduce the risk of stroke

Using data to reduce the risk of stroke

People with irregular and abnormally fast heart rates caused by atrial fibrillation could be at a greater risk of stroke and bleeding because they...