Paul Simon author of The key issues influencing traditional sales force structure

The key issues influencing traditional sales force structure

Paul Simpson, Head of Contract Sales and Medical Solutions at IQVIA, explores the key issues impacting and influencing the traditional sales force structure. Aside from...
Man taking stars from the EU flag to demonstrate the impact of brexit

The impact of Brexit & EMA relocation on pharma

With the European Medicines Agency (EMA) relocating to Amsterdam before 29 March 2019, Pf sought the views of industry leaders to discuss the impact of Brexit...

The Pf Power List: Who is shaping the pharma & healthcare sector?

Pf Power List. Our industry is moving: rapid medical advancement, an ever-changing NHS and the evolution of digital health are combining to transform pharma...

How will the NHS’s evolution towards integrated care unfold?

Triducive’s Tim Warren explores how pharma can succeed within the newly emerging integrated commissioning landscape. As Prime Minister Theresa May promises £20 billion more funding...

Segmentation: The hidden source of commercial success in a multi-channel world?

Multichannel has been a hot topic in pharma for many years, specifically the quest for the right integrated customer engagement model.  The focus has been...

Brands by numbers: Launch excellence in an increasingly specialised world

As the focus turns to specialist therapy areas and competition increases, achieving a successful launch is becoming even more challenging.

Implementing the national brand strategy at local level

National brand messages for general biological medicines must be tailored to patients and clinicians at a local level, and dovetailed with the needs, priorities...

How to harness the power of data for brand planning

Brand planning: Getting general biological brands established in a fast changing and cash-strapped NHS requires deep customer insight and a strong evidence-based strategy that will...

What does multichannel marketing mean in reality?

How do we develop a multichannel go-to-market plan and move from marketing speak to effective marketing deployment? Multichannel marketing in the pharmaceutical commercial mix is...

Who’s at the heart of your brand launch?

Launching a new pharma product in the UK can be a brutal process. It’s expensive, time-consuming and highly competitive. How do you maximise the...

Latest articles

Dr Ian Hudson is to step down from the helm of the MHRA in September 2019.

Breaking news: MHRA CEO to step down

Dr Ian Hudson, Chief Executive of the Medicines and Healthcare products Regulatory Agency (MHRA), has announced he is to leave his role in September...
clinical use of dimethyl fumarate for plaque psoriasis

Expert consensus on dimethyl fumarate for plaque psoriasis

The first European expert consensus on clinical use of dimethyl fumarate for plaque psoriasis has been published.  The Journal of the European Academy of Dermatology...
A coalition of UK health experts is calling on the Government to protect patients in future UK-EU relationship.

Health coalitions calls for patient protection post-Brexit

A UK coalition of pharma, NHS and biotech bodies says that Brexit negotiators have a responsibility to make patient safety and public health central...