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Ashfield wins Analyst Team of the Year at UK BOBI Awards

Amy Schofield 16 May 2017

Ashfield's Business Intelligence Team bagged the Analyst Team of the Year Award at the 2017 BOBI Awards, which took place in London on Monday 8 May.

The Analyst Team of the Year Award (sponsored by 14 Four Analytics) recognises experts in data reporting and celebrates teams that can turn data into engaging stories.

In this category, Ashfield faced stiff competition from Blue Latitude Health, CE Consultancy, Cogora, MSD, QuintilesIMS, Sanofi and Teva.

The BOBI Awards were launched a decade ago by the BHBIA (British Healthcare Business Intelligence Association). 2017 is the first year that the Analyst Team of the Year award has featured as a category. The team from Ashfield took the decision to enter following the successful rollout of their new analytical software tool, Tableau. 

Ashfield’s Business Intelligence team based in the UK supports their EUCAN Commercial and Clinical businesses by providing analytical and reporting services for internal and external clients. Its work includes developing territory designs and identifying target customers using sales, healthcare and demographic data. 

For example, the team designed an ‘NHS Prescription and QOF Data’ tool to allow fast analysis of prescription trends by field staff, leading to more effective conversations with HCPs and ultimately a better return on investment for their clients.  

The Ashfield Business Intelligence Team also supports the Operations Department in providing reports and dashboards to their clients and internal Management Team, to effectively manage the sales teams and feedback on how they are performing.

Commenting on the team's win, Mark Neate, Divisional Business Intelligence Manager EUCAN, said: "I was absolutely delighted that we won the award and in such a competitive environment. This award reflects the high calibre of work that the Ashfield Business Intelligence team deliver to our clients and internal colleagues on a daily basis, often with tight deadlines.’’


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