Innovative skin cancer drug available on Cancer Drugs Fund

The National Institute for Health and Care Excellence (NICE) has recommended that an innovative skin cancer drug will be available on the Cancer Drugs...

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The Burden of Atrial Fibrillation: Understanding the Impact

Biosense Webster EMEA, a Division of Johnson & Johnson Medical NV/SA and leader in the treatment of Atrial Fibrillation has today, during AF Association...

HFMA’s Chris Calkin on how the money in the NHS system...

How does the money flow through the NHS? Here’s the inside intelligence. The complicated structure of the NHS is often impenetrable, even to those who...
Images of scientists and genome to show using data to personalise cancer care

The benefits of using data to personalise cancer care

Reform research A data-driven approach to personalised cancer care published today, finds that a more effective use of data could bring about much-needed improvements...

The coming storm in the pharma supply chain

Keith Bontrager was a pioneer in mountain bike design who famously spoke of a ‘value triangle’ when it came to bikes. “Strong, light, cheap...
Syringe with liquid- Pharmacy’s role in vaccinations

Pharmacy’s role in vaccinations: Protecting the nation’s health

What is the pharmacy’s role in vaccinations? Flu is a major cause of harm to individuals, leading to around 16,000 attributable deaths last season (over...

Celebrating success: Pf Award Winners Club 2018

The third Pf Award Winners Club brought together winners past and present to commemorate the accomplishments that embody true sales excellence. On 27 September, an...
value-based promotional model

Sales excellence within a value-based promotional model

Forward thinking brand teams are developing a value-based promotional model to promote products in a way which is perceived as offering real differentiation In 2006,...
Julian Tompkins on the introduction of digital selling

Digital selling: The value of data and analytics

The pharma industry is increasingly expected to offer flexibility in the way it engages healthcare providers while meeting an increased demand for demonstrable value...
Christian Schweiger on How do big data insights transform your sales teams' approach?

How do big data insights transform your sales teams’ approach?

Can close working between medical science liaisons and sales teams help to strengthen relationships between pharma and key opinion leaders?