Top 25 global pharmaceutical companies by market cap Q2 2018, researched...

The performance highlights of the Top 25 publicly traded global pharmaceutical companies by Market Cap (Mcap) for the quarter ended June 30, 2018 (Q2) , compared to the quarter ended March 31, 2018 (Q1), have been analysed in the latest research from GlobalData.

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The King’s Fund comment on NHS provider performance

Siva Anandaciva Chief Analyst at The King’s Fund responds to the report on NHS provider performance in the first quarter of 2018/19 ‘After a punishing summer of...

New standards launched to improve public involvement in research

New national standards to improve the quality of public involvement in research.

Have analytics been relegated to a reporting function?

Have business analytics been pushed to the background? Business information upgraded, smart CRM datasets, the Predictive Analytics silver bullet and other fairy tales.

Is Brexit good news for pharma?

James Burt, Executive Vice President EMENA, Accord Healthcare, asks whether Brexit will in fact present an opportunity for positive change in pharma and healthcare.

What do NHS changes mean for tech innovation?

Could changes at the top mean fresh opportunities for tech innovation? Read this in the August issue of Pf Magazine.  For some time it has been...

Certara appoint Dr Mark Holbrook as VP of QSTS division

Certara ®, a leader in model-informed drug development, regulatory science, market access and real-world evidence services, has announced that it has appointed Mark Holbrook,...

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Implementing the national brand strategy at local level

National brand messages for general biological medicines must be tailored to patients and clinicians at a local level, and dovetailed with the needs, priorities...

How to harness the power of data for brand planning

Brand planning: Getting general biological brands established in a fast changing and cash-strapped NHS requires deep customer insight and a strong evidence-based strategy that will...

What does multichannel marketing mean in reality?

How do we develop a multichannel go-to-market plan and move from marketing speak to effective marketing deployment? Multichannel marketing in the pharmaceutical commercial mix is...