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Pharmaceutical Field Issue 107, March 09



Advocacy: modification by evolutionary descent

Company and Careers

An Agenda for Change

Partner or perish, adapt or die

Market Insight

The F Word

Making a commitment - The relationship selling approach

Codebreaker

Customer Insights

Feedback: the breakfast of champions

Fit for the Future

Pharmaceutical Field Issue 106, February 09



Territorial advantage - Understanding Regional and Local Policy Divergence across the NHS

“On a clear day you can see the money” - Corporate Social Responsibility and ROI

Winning words - Make your letters and reports work for you

Customer Insights

Eyes on the prize - Getting incentive schemes right

Pf Preview

Pharmaceutical Field Issue 105, January 09



Diversity: the new equal opportunities?

We are the champions

All together now

Image Matters!

Customer Insights

Knowing me, knowing you: the Social Styles theory

Pharmaceutical Field Issue 104, December 08



The new pharmaceutical pricing deal

Out with the old, in with the new

How Hygienic is Your Company?

Power to our people

The year in review

Working with Guidelines

Customer Insights

Pharmaceutical Field Issue 103, November 08



Accounting for the NHS – The Annual Health Check 2007/08

Market Access in practice: do you have a strategy?

Working with Guidelines

Cash or car?

Otsuka Pharmaceuticals UK

Born survivors: can redundancy be a good thing?

Customer Insights

Teva UK Limited – adding value to the NHS

Confessions of a Medical Representative

Pf Reviews

Pharmaceutical Field Issue 102, October 08



Pharma at the crossroads: Choosing the right direction in a changing healthcare world

The pharmaceutical industry and community pharmacy - a better way of working?

Pharmacy and the sales force: a new partnership

Pharmacy in action

Working with Guidelines

Pharmaceutical Field Issue 101, September 08



Choice, change and community service

Technology: friend or foe?

Working with Guidelines

The sky’s the limit: growing together at Ashfield In2Focus

Feeling the pressure – stress in the workplace

Pf Reviews

A Time to Shine

Confessions of a Medical Representative

Pharmaceutical Field Issue 100, August 08



The Pursuit of Happiness

Customer Insights

Working with Guidelines

Agents of Change

‘Why should I give you the job?’

Boehringer Ingelheim: A cut above

Pf Reveiws

Pharmaceutical Field Issue 99, July 08



A Diamond Jubilee: Sixty years of NHS prescribing

A Brief History of the NHS

PF Reviews

Choice. Transparency.Quality. Reality? Can Darzi’s plans work?

Finding the Key...

Working with Guidelines

Poll position: your industry, your opinion

Habla usted Español?

The 2008 ABPI Code of Practice – the impact for representatives

Customer Insights

Pharmaceutical Field Issue 98, June 08



Sexism and the City – Can women ‘have it all’?

Three become one: healthcare’s new monitoring body

Innovative Commissioning

That special someone

Putting patients first

Customer Insights

Leading by example – what makes good leaders successful?

Pf Reviews

Pharmaceutical Field Issue 97, May 08



Going independent?

Innovative Commissioning

A matter of opinion

The Account Management Survey

Account Management – Are we there yet?

Wrestling with crocodiles – or just presenting to difficult audiences?

Confessions of a medical representative

Customer Insights

Do your CV claims make you scream?

Pf Reviews

Pharmaceutical Field Issue 96, April 08



Out with the old – Is KAM the future of pharma?

FESC: supporting the commissioning function

Ready to do Business?...

Innovative Commissioning

Account Management: how well suited are you or your teams to sell to the modern NHS?

Pfizer leading: Medicines and people

The eye of the beholder: how do customers see salespeople?

Pf Reviews

Customer Insights

What makes a great salesperson?

Confessions of a medical representative

Partnership for success

Pharmaceutical Field Issue 95, March 08



The changing face of sales

Pf Events

Development of the Commissioning Framework: Part 2 (World Class Commissioning)

Innovative Commissioning

Medicine for your pain: the National Programme for IT (NPfIT)

Leadership, management and coaching – the preserve of Management?

Boehringer Ingelheim

Confessions of a medical representative

Customer Insights

What makes a great salesperson?

PF reviews

Pharmaceutical Field Issue 94, February 08



Development of the Commissioning Framework: Part 1 (The New NHS Standard Contract)

Innovative Commissioning ...in East Midlands SHA

The Smoke Free Birmingham Project

Dispatches from the frontline

Know your rights: the rules of redundancy

Customer Insights

A Fair CoP

Positivity

Got it covered?

Pharmaceutical Field Issue 93, January 08



NHS Reform

Creating Opportunities in over 1,000 Local Health Economies

Customer Insights

EFPIA – a sign of things to come

A fine line

How to look good selling

Pharmaceutical Field Issue 92, December 07



Doubled-up Joined-up Working

Meeting Needs?

Pfizer – Leading change, lasting values

On probation: getting off to a flying start

Solvay: inspiring breakthroughs

From the field

Developing your career, understanding your customers

Pf Reviews

Pharmaceutical Field Issue 91, November 07



eDetailing and how it affects you

Multi-mapped: planning a more effective route to the customer

Survival of the fittest: sales professionals make the natural selection

How NHS reforms are hitting the front line

PF reviews

Feeding your customers’ healthy appetite

Abbott: a promise for life, a commitment to career development

Surviving assessment centres

Career Insights

A Fair CoP

From The Field

Pharmaceutical Field Issue 90, October 07



Carry on regardless? How NHS interaction needs to change

Stretching the boundaries

Selling to Dr Grumpy

From The Field

It could be you! Award for innovation is launched

Pfizer’s people tell us what they think and feel about the changes

The devil's in the details

Ipsen: a pharma company with a mission

Career Insights

Servier: A company unlike any other

The special ones

Pharmaceutical Field Issue 89, September 07



What’s Up Doc?

NHS Analysis from NHIS

Is the pharma/NHS relationship heading for meltdown?

Changing lives: A lasting commitment to local communities

A NICE victory but the debate continues

Will you sponsor me? Sponsorship and the Code of Practice

Security, Opportunity, Success: how Ashfield In2Focus can help you build a career

Career Insights

Stand up and be counted: are you a name or a number?

The 15 Minute Series

Pharmaceutical Field Issue 88, August 07



Career health check: are you where you want to be?

Relocation

Better for customers, better for Pfizer’s people

Sales pitch and putt: the importance of emotional intelligence

Flexible working: are you ready for change?

Pharmaceutical Field Issue 87, July 07



The patient, the NHS, the police and the opportunity

The IT Factor

Life after redundancy: turning adversity into opportunity

Punching above their weight

NHS Analysis from NHIS

Getting to "Yes"

Pioneering Sales Force Excellence

Letters to the Editor

From the Field

Company culture puts Recordati on the A-List of employers

Career Insights

A Fair CoP

Pharmaceutical Field Issue 86, June 07



The new NHS, where money follows the patient

MISSING - Madeline McCann age 4

The Sex Factor

Wedded bliss: are mergers the answer for pharma?

A Fair CoP

Coming up for air: shedding light on the smoking ban

Career Insights

An Exercise in Persuasion

From The Field

Pharmaceutical Field Issue 85, May 07



Climate change for sales professionals?

MISSING - Madeline McCann age 4

The BMA’s View of a Rational NHS

Healthy competition: New runners and riders to deliver NHS services

Changing market dynamics: what does the future hold for pharma?

A Fair CoP

Company Profile

Career Insights

Stressed to impress - Is pressure at work damaging your health?

ESP: a dedicated SFE consultancy

Pharmaceutical Field Issue 84, April 07



Reforming the NHS: demand-side reform

MISSING - Madeline McCann age 4

The Price isn't Right

Key Opinion Leaders

A Fair CoP

The 2007 PF Awards - A Night to Remember

Impressive performance for Wyeth representatives at Pf Awards

Workplace bullying

From The Field

Career Insights

Pharmaceutical Field Issue 83, March 07



Strictly Joint Working

The Quality and Outcomes Framework and its effect on pharma

Maximising Opportunity in a Changing Marketplace

A Brand New Day: ongoing success for Sanofi Pasteur MSD

Pharmacy: making the move to a service-driven profession

Engaging with new prescribers: the Midlands forums initiative

A Fair CoP

Pharmaceutical Field Issue 82, February 07



Beyond saturation point: gaining access in the current climate

As easy as PBC (part 2)

Prevention is better than cure: but what does that mean for the pharma field force?

An interview with: Professor Sir Michael Rawlins

Knock three times: are current rates beyond the call of duty?

Account Management: VMC leads with a new sales model

Power CV: dress your career for success

From The Field

All work and no play: the importance of 'life satisfaction'

Pharmaceutical Field Issue 81, January 07



The rules of an engagement: How to ensure your meetings programme is ABPI compliant

Keeping clean in Clause 18

Personal Development Plans: scale the heights of your

Get Engaged and unlock your potential in 2007

Modernising Medical Careers

Pharmaceutical Field Issue 80, December 06



Pharma enters a new age: assessing age discrimination

An Outstanding Performance

Closing Ranks - Is the writing on the wall for one-to-one detailing?

From The Field

Innovation rewarded at Prix Galien 2006

Pharmaceutical Field Issue 79, November 06



APPREHENSIVE About Appraisals?

Influencing the influencers

Career Insights

Reaching the New NHS

From The Field

The art of coaching

The Big Issue

AmDel

Online Appointment Booking

Pharmaceutical Field Issue 78, October 06



Understanding the new PCT formation

Practical Practice Based Commissioning

It’s working beautifully

Career Insights

Small is beautiful (part 3)

Women in the noughties

From The Field

More than a Woman

A Career With Solvay

360 Degree Human Resourcing

Pharmaceutical Field Issue 77, September 06



Preparing for the Grand Canyon

Where is the ROI?

Small is beautiful (part 2)

Career Insights

Career Profile

Playing by the rules

Up Close And Personal

The BIG Issue

Sales Coaching

Pharmaceutical Field Issue 76, July 06



As easy as PBC

Are you proactive or reactive?

Breakthrough decision on Herceptin

Growing from strength to strength

Managing your career take control of your future

Small is beautiful

Career Insights

Managers

Pharmaceutical Field Issue 75, June 06



The World Cup Code

An NHS in crisis

Divided loyalties

A Field Day for Abbott

A sense of mobility

Innovex Representative

Reaching doctors through the Internet

ETMS

Are you good enough

The IT Factor

Career Insights

Pharmaceutical Field Issue 74, May 06



The Rx factor - Pf poll measures reality

Growing sales force gives Roche top marks.

Europe outgrows North America but price cuts hit UK

Merck Pharmaceuticals: innovation through consultation

Career Insights with comments from Lucy Randle, STAR Medical

Innovation, communication, reputation: watchwords for success in 2006

FROM THE FIELD - Conferences

Interested in a career in recruitment?

Pride unprejudiced mending the public image of pharma

Pharmaceutical Field Issue 73, April 06



"Shaken, but not stirred"

Can licensing cure big pharma's ills?

Primary care practice access - the real issues

BALANCING LIFE AND WORK

TRB CHEMEDICA (UK) LTD

Market segmentation: the sales manager’s perspective

Opportunity knocks 2: QOF revisions from April 2006

Career Insights with comments from Lucy Randle, STAR Medical

Pharmaceutical Field Issue 72, March 06



Targeted cancer therapies: another step forward

Career Insights - with comments from Lucy Randle, STAR Medical

How will the new White Paper affect primary care? By Paul Midgley, The Healthcare Partnership

The new providers - By Duncan Alexander, Health Direction

Letter to the Editor

ARE YOU SELLING PROFESSIONALLY?

Shaping the Future with Celgene

Innovation in Specialist Pharmaceuticals

Pharmaceutical Field Issue 71, February 06



Career Insights

The Vacancy Management Company: the development of their service offering five years on

Safer women, safer driving

Opportunity knocks: the new GMS contract

Targeting and segmentation within the changing UK customer base

What’s new in the ABPI Code of Practice 2006?

No room for expansion?

Pharmaceutical Field Issue 70, January 06



The language of prescribing (2). By Omar Ali, Formulary Advisor, Surrey and Sussex Healthcare NHS Trust

Our future, in our hands

From The Field

Avian flu boosts antivirals market

Vicky injects success into the South-East

VACCINE SALES

New year, new career: assessment centres

Market segmentation: the field’s perspective

Career Insights

Pharmaceutical Field Issue 69, December 05



THE SECRET FORMULARY OMAR ALI CONTINUES HIS SERIES ON HOW REPRESENTATIVES CAN INFLUENCE THE DRUG FORMULARY

NEW INFLUENCE ON THE BLOCK THE NEW PHARMACY CONTRACT

The rise of practice-based commissioning

BOEHRINGER INGELHEIM 24FROM GOOD TO GREAT

CAREER INSIGHTS 15 PF SPEAKS TO THE WINNER OF THE MENTAL HEALTH
REPRESENTATIVE OF THE YEAR AWARD


TIME TO LOOK AFTER YOURSELF SOME TIPS ON HOW TO MAKE TIME WORK FOR YOU

Pharmaceutical direct-to-consumer advertising in Europe

HIV 28 AN EVER-CHANGING EPIDEMIC

SCHERING-PLOUGH

INSIDE INFO

Pharmaceutical Field Issue 68, November 05



Climbing the ladder: how to get promoted By Darren Spevick, Novo Consulting

The changing face of the pharma sales force

Signs ofthe times

The new pharmacy contract Realising the pharmacist’s potential

Career Insights with comments from Lucy Randle, STAR Medical

FROM THE FIELD

INSIDE INFO

Patient-focus inspires growth at Roche

CALL REPORTING

C O M P A N Y I N V I E W

Pharmaceutical Field Issue 67, September 05



On the road

IT is vital in the long term

Is the pipeline getting thin?

The power of PCOs

Hi Honey, I’m home!

Career Insights

The big turn-off

AbbottPipeline going from strength to strength

Sending out the right signals

The NHIS Update

The shape we’re in

Pharmaceutical Field Issue 66, July 05



Conference call

The NHIS Update

CAREER INSIGHTS - THE PSA NHS SPECIALIST OF THE YEAR INTERVIEWED

Merck’s magic formula

COMPANY IN VIEW: NORTH 51

Field visits No more the blues

A B P I

RANBAXY - Talk to a Company that Listens

A place to meet

Pharmaceutical Field Issue 65, June05



Access denied

SUCCESS STORY SANKYO ARE HEADING FOR THE TOP

Field visits A necessary evil? By Caroline Hunt

Pretty Vacant . . . we don’t think so By Hilary Coles PhD, Associate Director Operations at Healthgain Solutions

The time is now

Down at the doctor’sBy Gordon Blackwell, The National Health Intelligence Service

Oberoi Consulting – an active role in IT healthcare developments in the UK "It is not necessary to change. Survival is not mandatory." W. Edwards Deming

Career Insights

Vacancy Management...an unnecessary cost or an opportunity lost?

Pharmaceutical Field Issue 64, May05



A B P I

Nursing a grievance By Gareth Thomas, Managing Director, Cegedim UK

Snoring

PharmaVenues

LETTERS TO THE EDITOR

Getting through the bad times, By Dr Anna Oldman, consultant at health and well-being consultancy PPC Worldwide

Career Insights with comments from Lucy Randle, STAR Medical

50% rise in cancer predicted by 2020 How will the market respond?

The NHIS Update

Abbott: Corporate Social Responsibility

Pharmaceutical Field Issue 63, April 05



The NHIS Update

Lundbeck UK RADICAL-LY Refreshing

How Happy are YOU?

MRSA

Who’s writing the script? By Gareth Thomas, Managing Director, Cegedim UK

YOU have voted Lilly No.1 for the SECOND time!

Stormy weather

A B P I

All stressed up and nowhere to go By Lee Patterson, Managing Director of Redhill Group

Pharmaceutical Field Issue 62, March 05



Avian flu(bird flu)

The Results are In!

WHAT DO GPs think of you?

RESILIENCE the trait that unites successful sales professionals

Efficiency is dead - long live effectiveness

ABPI

Between the Devil and the Deep Blue Sea. . .

The NHIS Update

Practice Based Commissioning and the Wider Challenges for GPs in 2005

Pharmaceutical Field Issue 61, February 05



KOLs Stop ignoring the influence of the old and the new By Gareth Thomas, Cegedim UK

Executive Motivation Get in Touch with your 8 States of Being!

ABPI

The NHIS Update

Career Insights with comments from Lucy Randle, STAR Medical

You’ve heard of ‘work smarter’. . .

Customer Targeting - the representative’s perspective!

Does your call strategy engage or annoy?

WHY DO GPs see representatives? By Caroline Hunt

Lundbeck UK On a RADICAL Road to Success

Pharmaceutical Field Issue 60, January 05



ABPI

Could YOU make the move?

Selling a Superbrand

Hate Selling - Change Selling

Career Insights with comments from Lucy Randle, STAR Medical

The NHIS Update

New Regulations for Recruiters

Coughing? Take some chocolate

Power to all sales reps

Pharmaceutical Field Issue 59, December 04



To sleep perchance to learn

The NHS in 2004

The Matrix

NHIS Update

Thank You - This is all About You A people Orientated Sector

Cancer’s Magic Bullet

Movements in the NHS: Hospital to Alternate Site

Managing the Parallel Market

The New PPRS Agreement

Pharmaceutical Field Issue 58, November 04



ABPI

NHIS Update

Clinical Trial Transparency

Move in NHS : Professional Care to Selfcare

High cost of new Cancer drugs too high for some?

The Matrix

Sales, Sales and More Sales Please - An Accountable Sector

mediary121

Pharmaceutical Field Issue 57, October 04



Image and Identity-based Competitive Advantage:

Mediary

ABPI

The Politics of Health

Consultancy In View

Internal Pharmaceutical Company Coaches

BUPA

Leading the Way

NHIS Update

Pharmaceutical Field Issue 56, September 04



Pharma Hurdles Ahead But Failure is No Option

Abbott Laboratories The Industry’s Best Kept Secret?

Movements in the NHS

NHIS update

ABPI

Never mind the width, feel the quality!

Dr Falk - A unique Foundation for Success

The Matrix - Do you have Customer Agreement?

Royce - Sharing The Risk

The Politics of Health

NHIS Update

Pharmaceutical Field Issue 55, July 04



CDM - the New Frontier

Good Morning, Sunshine!

THE MATRIX The Tell Sell! Customer Neurolinguistics!

Who is driving PPDP and PDP?

Statins go OTC in Britain

Mergers and Acquisitions deals impacted by Corporate Social Responsibility risks

Pharmaceutical Field Issue 54, June 04



ABPI

Autism

The Matrix

Mediary

Director’s PERSPECTIVE

Frost & Sullivan Healthcare Division

Company In View

Life after PGEA

Royce - Redefining Resourcing

NHIS Update

Pharmaceutical Field Issue 53, May04



ABPI

COMPANY IN VIEW: Abbott Laboratories Targeting Success

BUPA - MRSA

DTC Advertising - An international look at the Growing Importance in Product Promotion

The Matrix - 50 Things You (and your customers) ought to know about the GP Contract - Part 5

NHIS update

The Pharmaceutical Sales Awards 2003

PFAST FORWARD - Sales Success through People

Sales Force Effectiveness - Is it easier to say than do?

Life on the Fast Track - Accelerated Learning

Pharmaceutical Field Issue 52, April 04



Revving up for the Adenoviral-P53 Gene Therapy

The New Pharmacy Contract Effectiveness - Integrating Pharmacists into the NHS family

The New Pharmacy Contract Effectiveness - Integrating Pharmacists into the NHS family

THE MATRIX

ABPI

Here’s one we made earlier. . .

NHIS Update

Leading the modern practice
the ever-expanding role of the Practice Manager


The Royce Consultancy The first choice for candidates

Making corporate hospitality work for you

Pharmaceutical Field Issue 51, March 04



ABPI

Sanofi-Synthélabo - Because health matters

Avian flu: the latest malady to receive a helping hand from the rapid test?

The Matrix - 50 Things You (and your customers) ought to know about the GP Contract - Part 3

Pharma Industry - pricing crisis looms in 2004

TEAM IN VIEW

Epilepsy

Hospital to Home

Your people and your brand in conflict or in parallel?

NHIS update

Understanding the impact of the GP Contracts on Selling Effectiveness

Pharmaceutical Field Issue 50, February 04



Supporting your target practices to hit their GMS quality targets

Parallel trade strikes at industry’s ability to invest in search for new medicines

Benign Prostatic Hyperplasia

Erectile Dysfunction - Is Three a Crowd?

French Connection

The Matrix

Are you suffering from CV phobia?

Pharmaceutical Field Issue 49, January 04



Directions in Healthcare

Cancer Vaccines

The Matrix

Agency In View

Blood Pressure

The NHS in 2003

Surviving in the Jungle

Pharmaceutical Field Issue 48,December 03



New GMS Enhanced Services

New Medicines Key To Success Of Industry And NHS

The Matrix Decoding The NHS

Raising Recruitment Standards

The Generic Retribution

The Future of the Industry

Removing the Barriers to Performance

Alzheimer’s disease

Pharmaceutical Field Issue 47, November 03



Learning from High Performers

Harnessing the Genome

Medicines Management:Common Ground for Industry and the NHS?

Analyst Comment

New GMS - widening your customer base in General Practice

The Matrix Decoding the NHS

Vision and Opportunity

Pharmaceutical Field Issue 46, October 03



A taste of paradise

IHS - Strategy and Success

NEW GMS & OUTCOMES FRAMEWORK - Good news for patients, Practice income and your bonus!

The Matrix: DECODING THE NHS - Primary Care Prescribing Advisers

Financial Health Check

Five Secrets to Managing your Sales Manager

Surviving Assessment Centres

Pharmaceutical Field Issue 45, September 03



Improving Access to Medicines

PanMedica - Human Resourcing Solutions

Partners for success

Cannabis: Good for your health?

The Matrix - DECODING THE NHS

How Field Force representatives can become ‘A Class’ above the rest

Pharmaceutical Field Issue 44, July 03



Cultural Intelligence

GPs vote overwhelmingly for a radical new contract - good news for patients, doctors and representatives

The joys of independence

A Breath of Fresh Air for Asthma Sufferers?

The Matrix - DECODING THE NHS

Merck Pharmaceuticals - delivering the promise

First Line Management Development

Group Therapy for the Uninitiated

Tell me why I don’t like Mondays

JOB IN FOCUS

Pharmaceutical Field Issue 43, June 03



Devolved Nations - Making a difference to Sales Strategy?

Becoming a first line manager

How the all encompassing interim package can be a win:win solution for both pharma/healthcare companies and employees

The Agency where Candidates come first

Female Sexual Dysfunction Is pink Viagra the answer?

Are your target doctors fit to practise?

How to bend it like Beckham, Developing flexibility in selling

Pharmaceutical Field Issue 42, May 03



Points make prizes

E-Learning

The Balancing of Oxidants and Antioxidants

The Rise of Practice Managers and how to gain influence with this group

A money-back guarantee for contractors!

The life of a First Line Manager

Serono: Biotech and Beyond Ensuring Success in the new century

Pharmaceutical Field Issue 41, April 03



New GP GMS contract - How to help practices increase quality and income

Who Ate All The Pies?

Maternity, Paternity and Adoption Leave

To see ourselves as representatives see us - the managers role

Decoding The NHS

The Winning Team Do It Again

Pharmaceutical Field Issue 40, March 03



Home and Work Life Balance . . . does it?

Gluten Allergy

Decoding the NHS

Agency In View

Sales Management

How to win friends and influence people

Partnerships

The Perfect CV

The Supermarket of Private Primary Healthcare

Pharmaceutical Field Issue 39, February 03



PCTs - Mission impossible for 2003?

To shadow or not to shadow - that is the question

New Blood Getting into Medical Sales

NAPP PHARMACEUTICALS

The Matrix - CORPORATE STRUCTURE

In2Focus - Optimising your Sales Performance

Pharmaceutical Field Issue 38, January 03



Breathing in, and Breathing out: Pulmonary Drug Delivery Technologies

Decoding the NHS

Star Wars

Company In View - An independent perspective

Are pharma companies grasping the nettle?

Pharmaceutical Field Issue 37, December 02



A Chief Executive’s Tale

European Pricing and Reimbursement: How to Avoid the Pitfalls

The ABPI Institute and Innovex

The Best in Class?

Preparing for Appraisal

Better Business Planning 2003

Recruitment Consultant

Pharmaceutical Field Issue 36, November 02



The New GP Contract

Three year NHS priorities – Be afraid, very afraid?

Inhalation insulin in European markets: tough competition ahead

Qualified to Sell?

Job in focus - Regional Sales Management

12 Types of Sales Call Reluctance