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  • Twitter ye not

    28 Aug 2009
    Attitudes, perceptions and regulatory restrictions within the pharmaceutical industry have a significant impact on its utilisation of digital media for the purposes of marketing products and communicating with customers. In a recent meeting of the Healthcare Communications Association (HCA), existing barriers to greater use of digital media and potential solutions were debated. Read More

  • Key Account Management – Challenges for the Industry

    26 Aug 2009
    It is now widely accepted that ‘one size fits all’ is no longer relevant in the modern NHS and that key account management is the way forward. But how do companies and individuals need to change to make KAM a success? Management Consultant Joanna Allen explains. Read More

  • THE DUCKHOUSE RULES (with apologies to John Irving)

    24 Aug 2009
    Last year’s MP expenses scandal taught the valuable lesson that no one can keep breaking the rules and get away with it. Code of Practice expert Joan Barnard takes a look at the rules that govern the pharmaceutical industry and the thorny issue of compliance. Read More

  • Asserting the value of pharma – ABPI Annual Report 2008/09

    21 Aug 2009
    The ABPI Annual Report 2008/09 provides an update on the activities of the Association over the past year, as well as the challenges and successes of the industry as a whole and plans for the future. Read More

  • Budget’s price cuts are bad news for branded pharmaceuticals

    11 Aug 2009
    The Pharmaceutical Price Regulation Scheme (PPRS) will cut branded drug sales by £550m ($800m) during 2010–11. Datamonitor pharmaceutical strategy analyst Alistair Sinclair comments. Read More

  • Effective team meetings

    11 Aug 2009
    How can you build a team from the individuals that work for you? Ama Verdi-Ashton gives away her top tips for inspirational team meetings. Read More

  • Pensions reform – The most important thing?

    09 Aug 2009
    Few people are making sufficient preparations for their retirement and the government hopes reforms to pension schemes will prevent mass poverty. Diana Spencer takes a look at the proposed reforms and how the pharma industry shapes up in this area. Read More

  • More than pushing pills: Pharma to refocus salesforce

    04 Aug 2009
    The pharma industry’s salesforce will be replaced by a new model over the next ten years as the industry shifts from a mass-market to a target-market approach, according to a recent report by PricewaterhouseCoopers (PwC). Read More