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Articles

  • Selling in a multicultural world

    31 Jul 2009
    Conducting business across cultural boundaries can sometimes lead to accidental faux pas. Intercultural trainer Paul Stiff explains how encouraging your team to be sensitive to cultural differences could result in improved business relationships. Read More

  • Budgeting for radical change

    30 Jul 2009
    Budget cuts could bring an acceleration in the adoption of private sector service providers. Mike Sobanja and Andy Etheridge ask whether the industry has the skills to influence these new customers. Read More

  • A Happy New Year….

    29 Jul 2009
    2009/10 is expected to be a pivotal year for the NHS due to the implementation of ‘High Quality Care for All’. Alan Jones reports. Read More

  • From sales representative to entrepreneur

    28 Jul 2009
    As marketplaces and customers change, a move to account management is to be welcomed, but is the move enough to really capture increased sales and market share? Performance Coach Allan Mackintosh investigates. Read More

  • Out with the old: presenting the new, big NICE

    28 Jul 2009
    Whether we agree with its decisions or not, the National Institute for Health and Clinical Excellence is here to stay… and it’s getting bigger. Alan Jones explains how NICE’s remit is expanding. Read More

  • The value of values

    27 Jul 2009
    Ama Verdi-Ashton discusses the importance of understanding your team's values Read More

  • GPs give Novartis top marks – but UK companies ‘undifferentiated’

    23 Jul 2009
    New research reveals the pharma company services most valued by GPs in the US and Europe and which companies are best at meeting these needs. Read More

  • Weighing up value: Identification of your key accounts

    23 Jul 2009
    Key Account Management might be an effective way of approaching your business, but it certainly isn’t a quick fix. Management Consultant Joanna Allen explains how to go about identifying your key accounts. Read More

  • Pharma 2020: Together we stand

    09 Jul 2009
    Challenging times mean that companies can no longer ‘go it’ alone. To survive, pharma will have to move beyond treatments and collaborate with others in the healthcare arena to provide holistic solutions, suggests PricewaterhouseCoopers (PwC). Read More

  • Image Matters: Staying cool and professional

    09 Jul 2009
    Pf’s very own style advisor, Sarah Setterfield, gives her tips on business dress for summer Read More