Pharmaceutical Field the magazine for medical sales professionals

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Off to the PROMs – Patients take centre stage

28 Oct 2009
Patient reported outcome measures (PROMs) are putting power back into the patient’s hands and could be used to judge the best performing PCTs and decide budget allocations. Alan Jones explores how this form of feedback could impact healthcare in the UK. Read More
The good, the bad and the ugly: managing conflict

26 Oct 2009
It’s important to control any conflict within your team before it turns into a full-scale shoot-out. Ama Verdi-Ashton shares her advice on keeping the peace when things get ugly. Read More
Daddy day care? – Changes to paternity leave rights

21 Oct 2009
With new paternity leave regulations coming into force, could it be the father that is left holding the baby? Diana Spencer explores the attitudes to the possibility of a greater role for UK fathers. Read More
Joint working – a mini-guide

20 Oct 2009
Joint working is being touted as the ‘rep’s role of the future’ – but what is it? Steven Gray explains. Read More
“We’re letting you go” – How to break bad news effectively

08 Oct 2009
Recent M&A activity highlights the continuing contraction of the pharma industry worldwide. One of the most uncomfortable tasks a manager will face during this recession will be making an employee redundant. Louise Crowley offers some simple tips on how to deliver bad news without making matters worse. Read More