The Pf Employer Of Choice 2012
The Pf Company Perception, Motivation and Satisfaction Survey gives respondents from the medical sales sector the opportunity to vote for who they perceive to be the most attractive company to work for. Below are a selection of the top companies respondents voted for:
| Company |
2012 Ranking |
2011 Ranking |
| Boehringer Ingelheim |
1 |
1 |
| Eli Lilly |
2 |
3 |
| Roche Products Ltd |
3 |
2 |
| Novo Nordisk |
4 |
4 |
| Abbott |
5 |
10 |
| Napp Pharmaceuticals Ltd |
6= |
11 |
| Janssen |
6= |
7 |
| Astellas |
8 |
14 |
| Bristol-Myers Squibb |
9 |
16 |
| Novartis |
10 |
6 |
| Sanofi |
11= |
13 |
| Bayer HealthCare |
11= |
7= |
| Lundbeck |
11= |
7= |
| LEO Pharma |
14= |
5 |
| GlaxoSmithKline |
14= |
12 |
| MSD |
16 |
15 |
| Shire |
17 |
17 |
| Reckitt Benckiser |
18 |
18 |
| Amgen Ltd |
19= |
20 |
| Merck Serono |
19= |
23 |
| Pfizer |
21 |
21 |
Employer of Choice – background and methodology
The Employer of Choice section remains one of the most widely read aspects of the
Pf Survey. Each year, respondents are asked to score pharmaceutical companies based
on their own individual perceptions of them, in particular how desirable they are
to work for (1 = very low, 3 = no comment, 5 = very high). Critically, respondents
are not permitted to nominate their own company. The final results represent a balance
between positive and negative perceptions, and culminate in the publication of the
annual Employer of Choice rankings.
Two important factors must not be overlooked when interpreting the results. Primarily,
although the survey captures opinion from across the entire UK market, the impact
of consolidation and restructuring within the global environment cannot be underestimated.
In the context of the wider market there have, in recent years, been numerous workforce
reductions across the industry. While this has appeared to be something akin to
an epidemic affecting almost every company in the sector, cutbacks at the larger
multinationals naturally attract the most high-profile attention. This is bound
to have an impact on the perceptions of survey respondents. This itself leads to
the second factor at play when assessing the survey’s findings: the Employer of
Choice rankings are based entirely on the anonymous market perceptions of the survey’s
participants. But given that perception is nine tenths of the law, the results provide
a powerful barometer of how companies are viewed in this most competitive of industries.