24. July 2012 15:16
NHS Cumbria is to re-launch its Cough Cough campaign in September following the success of last year’s project in tackling lung cancer in the region.
Nearly fifty local residents referred for tests were diagnosed with the disease following last year’s campaign – a 61% rise compared to the same period in 2010.
Dr Rebecca Wagstaff, Deputy Director of Public Health, NHS Cumbria, said that long-term survival rates in the region “are not good enough” and it was important residents were encouraged to visit their local GP if they noticed any underlying symptoms.
The campaign aimed to raise awareness of the early signs and symptoms of the disease and the importance of an early diagnosis.
It was developed in partnership with Cumbria’s GPs, cancer nurses, public health teams and hospital consultants.
Radio adverts, posters, leaflets and high profile advertising, including local residents who have been diagnosed with the disease, will be used again during the campaign.
In 2010, more than 300 people in Cumbria died from the disease. Lung cancer is one of the biggest cancer killers in the UK.