Orion Health has the Bottle to succeed

Healthcare information management software provider Orion Health has given Bottle PR its UK brief.

Bottle PR will build awareness of Orion Health's products and services among IT managers and clinicians in the NHS.

The win follows a Bottle PR project to promote Orion Health's RAPA (Recurring Admission Patient Alert) earlier this year.

Kelly Weinstein, EMEA Marketing Manager, said: "We are delighted to be working with Bottle PR again. Orion Health's UK market is developing well, and PR will be critical to our success by helping us to get a foot in the door with more UK healthcare institutions."

Claire Cairns, Managing Director at Bottle PR, said: "We have strong credentials for healthcare and IT PR, and it's great to be able to add another prestigious client in this space to our rapidly growing portfolio."

Orion Health is a leading provider of clinical workflow and integration technologies for the healthcare sector. Its solutions and applications improve patient care and clinical decision-making by providing integrated health data in a single, unified view. Its customers include several NHS hospitals.

Based near Oxford, Bottle PR was established in 2003 and has built an expanding and varied client base. In 2007, it launched Bottle 2.0: a new media PR service focused on Web 2.0 and online communication. PR Week listed Bottle PR among its top 150 UK agencies in April 2008.