Are you satisfied and motivated in your work, happy to be part of a team, excited about working in the healthcare industry? Or do you feel undervalued, unrewarded and left to your own (medical) devices? On Target presents a new employee survey that gives you a voice and tells your company where they are going right – or wrong.
Customer satisfaction is a key aspect of sales and marketing in the medical technologies industry. Every stakeholder in the market, from regulatory and procurement bodies down to end users and patients, has to be motivated to use your products and satisfied that they deliver value. But do healthcare companies look closely at the motivation and satisfaction of their own staff?
A company’s workforce is its most critical resource. Understanding what motivates its sales and marketing employees, how satisfied they are in their work and how issues can be remedied is invaluable to any healthcare business.
Industry under the spotlight
Enclosed with this issue, On Target brings you the first nationwide Healthcare Company Perception, Motivation and Satisfaction Survey. This is going out to the 700 companies on our subscriber database, representing a cross-section of the UK medical technologies industry. It will be repeated annually to allow companies to assess their development.
Whatever the size of company you work for or the area of healthcare you are targeting, this survey allows you to have your say – and, soon after, to assess how your employer compares with others in the field. The results will be of major value both to employees and to management.
For the company...
The Healthcare Company Perception, Motivation and Satisfaction Survey gives companies the opportunity to benchmark their staff motivation and satisfaction levels – measured through a wide range of criteria – both against the industry as a whole and against competitors of a similar size and type.
For the decision-maker...
For the sales, marketing, HR or general manager, the motivation and satisfaction of staff are paramount concerns. The Survey will enable you to access and measure these factors.
You can use our findings as a diagnostic tool for implementing your sales and marketing force effectiveness strategy, and for assessing its success a year later. The survey will enable you to identify weak points in your company’s relationship with its personnel (for example, their perceived autonomy or accountability), and then to see how your strategy affects these factors.
For the employee...
If you are a sales or marketing professional, this is a real opportunity to have your say. How motivated and satisfied are you? Why do you stay with your employer – or do you plan not to? What factors could make the difference?
The Survey is totally anonymous and confidential: your name does not appear on the survey form. It will take you only 15–20 minutes to complete. This is your chance to say, quite specifically, how well your company is motivating and satisfying you as an employee in the healthcare sector.
In addition, the survey asks who you see as the best companies to work for in your industry sector. Are the biggest companies the ones you’d most like to belong to? Who would be your employer of choice?
Expert analysis and insight
Health Sector Publishing has seven years’ experience of conducting the Pf Company Perception, Motivation and Satisfaction Survey, which has yielded insights into UK pharmaceutical sales.
We have provided major pharma companies with data on factors influencing the motivation and satisfaction of their sales force, and given them a unique opportunity to benchmark against their competitors and the industry.
Managed by Dr B. Payne of Conker Statistics Ltd (a Fellow of the Royal Statistical Society), the Healthcare Company Perception, Motivation and Satisfaction Survey will be a major piece of research into the UK medical technologies sector.
The survey results will be used in two ways. A summary of the data will be published in
On Target, enabling readers to compare themselves with their peer group at a personal level. From an organisational perspective, companies can use the data to help develop the working environment for their sales teams.
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