The PM Society, a leading organisation for marketing in the life science industries, has appointed David Southern as leader of its NHS Partnerships Interest Group.
Southern, the Director of Pathway Communications, has experience of working both with NHS organisations to redesign services and with pharmaceutical companies to develop their NHS strategy.
He replaces Ivor Eisenstadt, who has retired from the voluntary position in order to focus on his business, the publisher MGP Ltd, and on working with CCG Patient Participation Groups.
The PM Society’s NHS Partnerships Interest Group is concerned with promoting and enhancing joint working partnerships between the pharmaceutical industry and the newly deregulated NHS.
Southern commented that the group “has been extremely active from the outset in sharing understanding of how industry can work with the NHS in this new era.
“Standalone events for members and a presence at key meetings have enabled both doctors, commissioners and industry representatives to share best practice, inform and educate,” he added. “I am looking forward to progressing opportunities such as this to promote excellence in NHS joint working.”
Pathway Communications, which Southern founded in 2008, has worked with hospital and primary care trusts to develop and implement new clinical services.
Before that, he worked in the pharmaceutical industry for 15 years, helping companies to develop their NHS strategy, define their healthcare offering and model patient pathways.
The PM Society NHS Partnerships Interest Group was formed in 2012 to support joint working by sharing experience and good practice, and by offering practical support to developing partnership projects.
The PM Society is a not-for-profit organisation with members from over 230 life science companies.