Roche plans to use the Twitter-based Diabetes Nest social network as a means to interact in real time with diabetes patients, carers and health professionals.
The company’s diabetes care business will sponsor the site, run by agency Ignite Health, which collects, sorts and ranks tweets from diabetes experts.
Roche Diabetes Care will also add a widget with content from the Diabetes Nest to the company’s community web page, Accu-Chek Diabetes Link.
The Diabetes Nest sends the week’s top 10 curated tweets to community members via an e-newsletter.
Rob Muller, Associate Marketing Manager for Roche Diabetes Care, said: “We are very proud to support such a great resource that can help people with diabetes stay up to date with their friends on Twitter, or even help them discover more of the diabetes online community there.”
Fabio Gratton, Chief Experience Officer at Ignite Health, explained the site’s rationale: “Social media have transformed how patients and their caregivers share healthcare information and find support. But the sheer volume of content can be overwhelming.
“So we asked ourselves how we could best help the diabetes community find and engage in the most timely, relevant and important conversations. The result is a simple, intuitive, compelling and ultimately self-sustaining diabetes social media community.”
“The Diabetes Nest highlights many of the most influential voices and topics in the diabetes Twittersphere, helping to raise the collective voice of our community,” commented health blogger Kerri Sparling.
“The Diabetes Nest gives a cumulative snapshot into what real life with diabetes is really like.”