The countdown to the Pf Awards 2012 has officially begun. The most exciting awards ceremony for UK medical sales professionals has now launched and is open for entries for what promises to be yet another competitive and compelling occasion.
The Pf Awards are unique. Not only are they supported by the ABPI, but all candidates entered into the process are nominated by their company and not the customer. This ensures that only the industry’s top performers get to take part – guaranteeing competition of the highest possible standard.
The awards are now in their 12th year and continue to recognise high achievers within the industry. They have evolved and been developed over this period using feedback from the industry, judges and an independent advisory board.
As always, our purpose and vision is to deliver a cross-industry awards programme which rewards excellence in pharmaceutical sales in a variety of categories. With this in mind, three new categories have been added to the selection of accolades to be presented in 2012; Sales Team, Joint Working and Customer Recognition Awards.
In the coming months we will be taking a look at each of the categories and outlining key criteria for potential candidates. We begin by examining the Joint Working, Medical Representative and Account Team Awards.
Joint Working Award
The new Joint Working Award has been introduced to recognise where a working relationship with a customer has made a meaningful difference to patients, or patients’ services. There is no set length of service required to be nominated for this category, although compliance with the ABPI Code should be demonstrated. To be considered, there must be positive feedback or endorsement from a customer and both parties must have a vested interest in the joint working initiative. Candidates can be in either a field-based or office-based role. During the assessment, candidates are required to give a short presentation outlining their joint working venture.
Medical Representative Award
The New Medical Representative Award, which has been a longstanding category at the Pf Awards, has been renamed as the Medical Representative Award. Candidates should have up to five years experience in a primary care role within the industry at the point of entry. An ABPI examination pass is also required. Candidates will be asked to participate in a company product sales call, complete a written case study and also present a pre-prepared presentation.
The Pf Awards 2011 winner of the New Medical Representative Award was Claire Carr (pictured) of Astellas. The award was Claire’s first as a medical sales professional and although she found the process to be demanding, it was also something she relished and embraced. “The experience was a challenging one from the initial nomination all the way through to the application process and then assessment day and presentation,” she said. “It was a tough, but very enjoyable day.”
Account Team Award
Key Account Management is currently playing an important role in the sales and marketing strategies of most UK pharmaceutical companies. Consequently, the Account Team Award is arguably one of the most relevant categories. Candidates need to demonstrate working to a clearly defined account plan. Teams also need to have a clearly defined account management structure in place and must work across multiple disciplines within the account. They also need to implement a degree of autonomy to select practice accounts and stakeholders.
The Assessment Day will be held on Wednesday 14th March 2012 at the King Power Stadium, Leicester – formerly known as the Walkers Stadium. The Pf Awards Dinner takes place on Thursday 22nd March 2012 at the Lancaster London Hotel.
How can I enter?
If you or a colleague would like to know more about the Pf Awards, the categories, criteria, and how to enter, please visit www.pfawards.co.uk.