A quarter of employees in the pharmaceutical sector are more loyal to their employer as a direct result of the economic downturn, according to a recent survey.
The research, by global workforce solutions leader Kelly Services, shows that the economic recession has generated a clear and powerful sense of engagement between workers and bosses.
Conducted between early October 2009 and the end of January 2010, the survey found that 25% say the economic downturn has made them more loyal, while 9% say it has made them less loyal, and 66% say it has made no difference.
The trend is most pronounced in London, with 34% of respondents more loyal, compared with Scotland and the South West (29%), the North West (26%), the Midlands (24%), the South East (23%) and Wales and the North East (22%).
Those workers who are more loyal to their employers attribute the shift to positive management, good company morale and active communication from senior executives. Those who are less loyal say it is due to poor management and low morale.
The findings are part of the Kelly Global Workforce Index, which obtained the views of approximately 134,000 people, including almost 6,000 in the UK.
Kelly Services General Manager John Callagher commented: “The recession has been challenging for everyone, but the findings clearly show that those employers who have communicated openly with their staff about the difficult economic conditions and who have tried their best to look after staff have been able to build strong levels of trust within their organisations.”
In assessing a firm’s reputation, pharmaceutical sector employees placed most weight on the quality of its products and services (46%), leadership (28%) and employees (12%). Least important were features such as global presence, financial performance and initiatives aimed at fostering corporate social responsibility.
“When we look at the things that motivate people in the workplace, it’s clear that opportunities for personal growth and development are critical, as is the chance to perform stimulating and challenging work,” added John. “Pay is certainly a motivator but it’s not as big as some imagine, which means that employers have to examine a broader range of employee conditions and business features if they want to have the workforce performing at its best.”
The Pf Company Perception, Motivation and Satisfaction Survey is an industry-specific piece of research into the happiness of employees within the pharma sales industry. To have your say about your employer, visit www.pharmasurvey.co.uk.